Challenges in serving the mass affluent segment : bank customer perceptions of service quality
Year of publication: |
2012
|
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Authors: | Strandberg, Christer ; Wahlberg, Olof ; Öhman, Peter |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 22.2012, 4, p. 359-385
|
Subject: | Dienstleistungsqualität | Service quality | Qualitätsmanagement | Quality management | Privatkundengeschäft | Personal banking | Vermögen | Wealth | Konsumentenverhalten | Consumer behaviour | Schweden | Sweden |
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