How personal advisors make a difference in serving "almost rich" bank customers
Olof Wahlber, Peter Öhman and Christer Strandberg
| Year of publication: |
2016
|
|---|---|
| Authors: | Wahlberg, Olof ; Öhman, Peter ; Strandberg, Christer |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 6, p. 904-923
|
| Subject: | Service quality | Customer satisfaction | Bank | Mass affluent segment | Personal advisor | Dienstleistungsqualität | Kundenzufriedenheit | Kundenservice | Customer service | Bankgeschäft | Banking services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-03-2015-0027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011618697