Children’s experiences and parents’ perceptions of retailers’ mobile applications
Year of publication: |
2016
|
---|---|
Authors: | Muzellec, Laurent ; Feenstra, Florence ; de Faultrier, Brigitte ; Boulay, Jacques |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 44.2016, 11, p. 1118-1131
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Retailing | Experiential marketing | Child behaviour | Mobile applications |
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Children's experiences and parents' perceptions of retailers' mobile applications
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