Defining a retailer’s channel strategy applied to young consumers
Year of publication: |
2014
|
---|---|
Authors: | de Faultrier, Brigitte ; Boulay, Jacques ; Feenstra, Florence ; Muzellec, Laurent |
Other Persons: | de Faultrier, Brigitte (ed.) |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 42.2014, 11/12, p. 953-973
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Channel configuration | Channel integration | Childrenswear | Retail channel strategy | Young consumer |
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