Chocolate brands' communication of CSR in Germany
Year of publication: |
2016
|
---|---|
Authors: | Langen, Nina ; Hartmann, Monika |
Published in: |
The economics of chocolate. - Oxford : Oxford University Press, ISBN 978-0-19-872644-9. - 2016, p. 247-267
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Deutschland | Germany | Markenführung | Brand management |
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