Chocolate fortunes : the battle for the hearts, minds, and wallets of China's consumers
Lawrence L. Allen
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Allen, Lawrence L. |
| Publisher: |
New York, NY [u.a.] : AMACOM, American Management Association |
| Subject: | Cadbury Schweppes | Hershey's Foods Corporation | Nestlé Suisse <Vevey> | Süßwarenindustrie | Confectionery industry | Internationaler Markteintritt | International market entry | China | Schokoladenindustrie | Absatzmarkt |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 244 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index Introduction one country, three centuries -- China and chocolate : East meets West -- Ferrero Rocher : accidental hero -- Cadbury : one billion consumers -- Hershey : back to basics -- Nestlé : China's chocolate war sideshow -- Mars : a well-regulated militia -- China's 10k chocolate race. 0910 |
| ISBN: | 978-0-8144-1432-3 ; 0-8144-1432-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003830818