Classifying, identifying and managing the service brand saboteur
| Year of publication: |
2008
|
|---|---|
| Authors: | Wallace, Elaine ; De Chernatony, Leslie |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 28.2008, 2, p. 151-166
|