Collective self-esteem and suceptibility to interpersonal influence : a study on Indian consumers
Year of publication: |
2013
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Authors: | Khare, Arpita ; Rakesh, Sapna |
Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 3.2013, 2, p. 150-169
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Subject: | collective self-esteem | CSE | consumers' susceptibility to interpersonal influence | CSII | demographics | Indian consumers | culture | Indien | India | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Soziale Beziehungen | Social relations |
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