Combined proceedings / 1st Annual Behavioral Research Conference "Strategic Decision from Behavioral Research", January 24 - 26 1990 ; 21st Annual Attitude Research Conference "Axioms under Review: Challenging the Conventional Wisdom of Marketing and Attitude Research", January 28 - 31, 1990
American Marketing Association
| Alternative title: | Strategic decision from behavioral research Axioms under review: challenging the conventional wisdom of marketing and attitude research |
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| Year of publication: |
1990
|
| Institutions: | Behavioral Research Conference Strategic Decision from Behavioral Research <1, 1990, Newport Beach, Calif.> (contributor) ; Attitude Research Conference <21, 1990, Newport Beach, Calif.> (contributor) ; American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. |
| Subject: | Marktforschung | Market research | 24.01.1990 |
| Extent: | VI, 232 S. : Ill., graph. Darst |
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| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 0-87757-208-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000837803