Comparison of customer reviews for local and chain restaurants : multilevel approach to Google reviews data
Year of publication: |
2023
|
---|---|
Authors: | Yalcinkaya, Beril ; Just, David |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 64.2023, 1, p. 63-73
|
Subject: | customer reviews | fast-food restaurants | local business | multilevel model | sentiment analysis | small business | text analysis | word-of-mouth | Gastronomie | Restaurant industry | KMU | SME | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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