"How was your meal?" : examining customer experience using Google maps reviews
Year of publication: |
2020
|
---|---|
Authors: | Boonyanit Mathayomchan ; Viriya Taecharungroj |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 90.2020, p. 1-13
|
Subject: | Restaurant experience | Restaurant review | Online reviews | Sentiment analysis | Text analysis | Google maps | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Suchmaschine | Search engine | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Text | Personalisierung | Personalization |
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