Consumer-based brand equity measurement: lessons learned from an international study
Year of publication: |
2015
|
---|---|
Authors: | Christodoulides, George ; Cadogan, John W. ; Veloutsou, Cleopatra |
Other Persons: | Nina Michaelidou, Professor Nina Reynolds, Dr Luke Greenacre and Dr Louise M. Hassan, Dr (ed.) |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 32.2015, 3/4, p. 307-328
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Loyalty | Cross-national | Perceived quality | Awareness | Aaker | Associations | Consumer-based brand equity |
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