Consumer behaviour : a European outlook
Leon G. Schiffman, Håvard Hansen and Leslie Kanuk
| Year of publication: |
c 2012 ; 2. ed.
|
|---|---|
| Authors: | Schiffman, Leon G. ; Kanuk, Leslie Lazar ; Hansen, Håvard |
| Publisher: |
Harlow : Financial Times Prentice Hall |
| Subject: | Konsumentenverhalten | Consumer behaviour | Europa | Europe | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 460 S. zahlr. Ill., graph. Darst. 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Hier auch später erschienene, unveränderte Nachdrucke An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again. |
| ISBN: | 978-0-273-73695-0 ; 0-273-73695-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009315452