Consumer behaviour : a European perspective
Gerrit Antonides and W. Fred van Raaij
| Year of publication: |
1998
|
|---|---|
| Authors: | Antonides, Gerrit ; Raaij, Willem Frederik van |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Europa | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 619 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-97513-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004355790