Consumer behaviour : a European perspective
Michael Solomon ; Gary Bamossy ; Søren Askegaard
| Year of publication: |
2002 ; 2. ed.
|
|---|---|
| Authors: | Solomon, Michael R. ; Bamossy, Gary J. ; Askegaard, Søren |
| Publisher: |
New York [u.a.] : Prentice Hall Europe |
| Subject: | Europa | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 630 : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-273-65182-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004775482