Political party brand management in Ghana
Year of publication: |
2021
|
---|---|
Authors: | Mensah, Kobby |
Published in: |
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market. - Cham : Palgrave Macmillan, ISBN 978-3-030-77203-1. - 2021, p. 121-146
|
Subject: | Branding | Political brand architecture | NDC | NPP | Political parties | Ghana | Spieltheorie | Game theory | Politische Partei | Political party | Markenführung | Brand management | Wahlverhalten | Voting behaviour |
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