Consumer segmentation analysis of grocery coupon users
by Margaret G. Meloy ; Edward W. McLaughlin ; Carol S. Kramer
| Year of publication: |
1988
|
|---|---|
| Authors: | Meloy, Margaret G. ; McLaughlin, Edward ; Kramer-LeBlanc, Carol S. |
| Publisher: |
Ithaca, NY : Dep. of Agricultural Economics, Cornell Univ. Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell Univ. |
| Subject: | Verkauf | Selling | Kundenbindungsprogramm | Loyalty program | Rabatt | Rebate | Marktforschung | Market research | USA | United States |
| Extent: | VI, 111 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000774897