Couponing as a promotional tool : consumers do benefit
Year of publication: |
1985
|
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Authors: | Antil, John H. |
Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass. : Wiley, ISSN 0022-0078, ZDB-ID 701093-X. - Vol. 19.1985, 2, p. 316-327
|
Subject: | Rabatt | Rebate | Kundenbindungsprogramm | Loyalty program | Verkauf | Selling | USA | United States |
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