Contemporary marketing
Louis E. Boone, David L. Kurtz
| Year of publication: |
c1983 ; 4th ed
|
|---|---|
| Authors: | Boone, Louis E. |
| Other Persons: | Kurtz, David L. (contributor) |
| Publisher: |
Chicago : Dryden Press |
| Subject: | Absatz | Hand- und Lehrbücher, Nachschlagewerke | Marketingmanagement | Marketing management | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxviii, 530, 98 p ill 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and indexes |
| ISBN: | 0-03-062638-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001630005