Conversational Capital: How to Create Stuff People Love to Talk About
Year of publication: |
2009
|
---|---|
Authors: | Taran, Zinaida |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 26.2009, 5, p. 371-372
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Conversational capital | Word of mouth | Brand equity | Consumer experience | Consumer advocacy | Consumer behavior |
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