Journal of brand management : year end review 2017
Shaun M. Powell
| Year of publication: |
November 2017
|
|---|---|
| Authors: | Powell, Shaun M. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 6, p. 509-515
|
| Subject: | Co-creation | Innovation | Luxury branding | Digital branding | Brand equity | Brand personality | Brand experience | Corporate identity | Corporate branding | Brand research | Innovationsmanagement | Innovation management | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Luxusgüter | Luxury goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-017-0078-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771414