Cracking the code : leveraging consumer psychology to drive profitability
Steven S. Posavac (Ed.)
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Posavac, Steven S. (contributor) |
| Publisher: |
Armonk, N.Y [u.a.] : Sharpe |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 331 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7656-2964-7 |
| Classification: | Marketing ; Betriebssoziologie, Betriebspsychologie |
| Source: |
Persistent link: https://www.econbiz.de/10009346249