Critical reflection on VUCA in tourism and hospitality marketing activities
Adrian Lubowiecki-Vikuk, Małgorzata Budzanowska-Drzewiecka, Jacek Borzyszkowski and Babak Taheri
| Year of publication: |
2023
|
|---|---|
| Authors: | Lubowiecki-Vikuk, Adrian ; Budzanowska-Drzewiecka, Małgorzata ; Borzyszkowski, Jacek ; Taheri, Babak |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 8, p. 2983-3005
|
| Subject: | Agile marketing | Manager skills | Market turbulence | Marketing mix | Uncertainty | VUCA | Marketingmanagement | Marketing management | Marketing | Tourismusmarketing | Tourism marketing | Gastgewerbe | Hospitality industry | Tourismuswirtschaft | Tourism industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-04-2022-0479 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314897