Cross-cultural examination of relationship quality
Year of publication: |
2011
|
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Authors: | Barry, James M. ; Doney, Patricia M. |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 24.2011, 4, p. 305-323
|
Subject: | Dienstleistungshandel | Trade in services | Interkulturelles Management | Cross-cultural management | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
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