Customer engagement : theoretical framework, reviewing, and cataloguing
Year of publication: |
2021
|
---|---|
Authors: | Bibi, Sitara ; Ul Hameed, Waseem ; Anwer, Bushra ; Saleem, Muneeba ; Niaz, Shafqat Ali |
Published in: |
Insights, innovation, and analytics for optimal customer engagement. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-7998-3919-4. - 2021, p. 49-65
|
Subject: | Customer engagement | Beziehungsmarketing | Relationship marketing |
-
Transformational relationship events
Harmeling, Colleen M., (2015)
-
Katagiri, Hideki, (2020)
-
Zuraidah Zainol, (2016)
- More ...
-
Advance Fundraising Techniques : An Evidence from Non-Profit Organizations
Maqbool, Nadeem, (2019)
-
Open innovation challenges and coopetition-based open-innovation empirical evidence from Malaysia
Iqbal, Jawad, (2020)
-
Ul Hameed, Waseem, (2019)
- More ...