Customer Knowledge Management : An Approach for Competitiveness

Recent researches show a potential challenge between customer relationship management (CRM) and knowledge management (KM). Factually "lack of the management comprehension about customer knowledge and how to use it" is one of the most brilliant obstacles for grasping competitive advantage. This research is to develop a model for customer knowledge management (CKM) by mixing KM and CRM concepts towards competitiveness

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Year of publication:	2012
Authors:	Akhavan, Peyman ; Heidari, Safanaz
Publisher:	[S.l.] : SSRN
Subject:	Wissensmanagement \| Knowledge management \| Beziehungsmarketing \| Relationship marketing \| Kundenintegration \| Customer integration \| Kundenanalyse \| Customer analysis
Description of contents:	Abstract [papers.ssrn.com]

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Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Modiriat Farda Journal, Vol. 5, No. 18, pp. 24-39, 2007 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2007 erstellt Volltext nicht verfügbar
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014162673