Customer knowledge management : improving customer relationship through knowledge application
Silvio Wilde
| Year of publication: |
2011
|
|---|---|
| Authors: | Wilde, Silvio |
| Publisher: |
Berlin : Springer |
| Subject: | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer | Kundenanalyse | Customer analysis | Kundenmanagement | Integriertes Management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | XVI, 143 S. 15 farb. Ill., 15 schw.-w. Tab 235 mm x 155 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-3-642-16474-3 ; 978-3-642-16475-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008823071