Customizing Internet Marketing : the use of consumer behavioral knowlegde in personalization
Paul Bucchi
| Year of publication: |
2007
|
|---|---|
| Authors: | Bucchi, Paul |
| Publisher: |
Saarbrücken : VDM-Verl., Müller |
| Subject: | Kundenmanagement | Electronic Commerce |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 255 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-8364-1563-7 ; 3-8364-1563-1 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004914866