Decision-making processes for purchases of ethical products : gaps between academic research and needs of marketing practitioners
Year of publication: |
September 2018
|
---|---|
Authors: | Kossmann, Elena ; Gómez-Suárez, Mónica |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 15.2018, 3, p. 353-370
|
Subject: | Ethical consumerism | Semi-structured interviews | Relevance gap | Academic-practitioner divide | ATLAS.ti | Theorie-Praxis-Verhältnis | Theory-practice divide | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Entscheidung | Decision | Befragung | Interview |
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