Quel smart retailing en magasin pour quelle expérience omnicanal vécue?
Year of publication: |
2019
|
---|---|
Authors: | Bèzes, Christophe |
Published in: |
Recherche et applications en marketing. - London : SAGE, ISSN 0767-3701, ZDB-ID 634918-3. - Vol. 34.2019, 1, p. 95-118
|
Subject: | commerce connecté | distribution | expérience omnicanal | magasin | mobile | technologies en magasin | Einzelhandel | Retail trade | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Vertriebsweg | Distribution channel |
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