Der Kundenbeziehungs-Lebenszyklus
Year of publication: |
2011
|
---|---|
Authors: | Stauss, Bernd |
Published in: |
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung. - Wiesbaden : Gabler, ISBN 978-3-8349-2550-3. - 2011, p. 319-341
|
Subject: | Beziehungsmarketing | Relationship marketing | Lebenszyklus | Life cycle |
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