Descending from the ivory tower : reflections on the relevance and future of country-of-origin research
Alexander Josiassen; Anne-Wil Harzing
| Year of publication: |
2008
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|---|---|
| Authors: | Josiassen, Alexander ; Harzing, Anne-Wil |
| Published in: |
European management review : the journal of the European Academy of Management. - Oxford [u.a.] : Blackwell, ISSN 1740-4754, ZDB-ID 2209703-X. - Vol. 5.2008, 4, p. 264-270
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| Subject: | Markenimage | Brand image | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003804451