Design of an integrated marketing and sales approach for the B2B industry - using an integration model
Wolf-Dieter Hiemeyer, Dipl. Ing. (FH), Dipl.-Wirt.-Ing. (FH), MBA
| Year of publication: |
2016
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|---|---|
| Authors: | Hiemeyer, Wolf-Dieter |
| Publisher: |
Aachen : Shaker Verlag |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling | Marketingmanagement | Marketing management | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xviii, 360 Seiten 140 Illustrationen 21 cm x 14.8 cm, 567 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Hochschule München, 2016 Dissertation, University of South Wales/Hochschule München, 2016 |
| ISBN: | 3-8440-4286-5 ; 978-3-8440-4286-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011437232