Developing a scale for measuring the personality of sport teams
Year of publication: |
2012
|
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Authors: | Tsiotsou, Rodoula |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 26.2012, 4, p. 238-252
|
Subject: | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Markenimage | Brand image | Messung | Measurement | Griechenland | Greece | Großbritannien | United Kingdom |
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