Development of a hybrid model to plan segment based optimal promotion strategy
Year of publication: |
2023
|
---|---|
Authors: | Ekinci, Yeliz ; Güran, Aysun |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 65.2023, 5, p. 642-662
|
Subject: | Markov decision processes | classification algorithms | ensemble learning | synthetic minority over-sampling technique | optimal promotion strategy | Theorie | Theory | Mathematische Optimierung | Mathematical programming | Markov-Kette | Markov chain |
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