Dienstleistungsbegleitende Produkte
Year of publication: |
2010
|
---|---|
Authors: | Voeth, Markus ; Herbst, Uta |
Published in: |
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag. - Wiesbaden : Gabler, ISBN 3-8349-1800-8. - 2010, p. 453-468
|
Subject: | Dienstleistungsmarketing | Services marketing | Leistungsbündel | Bundling strategy |
-
Advanced sales and competition in a service industry
Carreras-Simó, Miquel, (2016)
-
Müller, Roland, (1998)
-
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank, (2008)
- More ...
-
Voeth, Markus, (2008)
-
International buying center analysis : the status quo of research
Herbst, Uta, (2008)
-
Marketingcontrolling im Systemgeschäft
Voeth, Markus, (2006)
- More ...