Does brand equity vary between department stores and clothing stores? Results of an empirical investigation
Year of publication: |
2008
|
---|---|
Authors: | Pappu, Ravi ; Quester, Pascale G. |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 17.2008, 7, p. 425-435
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Retailers | Brand equity | Trade associations | Quality | Australia |
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