Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands
Year of publication: |
2006
|
---|---|
Authors: | Pappu, Ravi ; Quester, Pascale |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 15.2006, 1, p. 4-14
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Customer satisfaction | Brands | Department stores | Customer loyalty | Australia |
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