Does gay-themed advertising haunt your brand? : the impact of gay-themed advertising on young heterosexual consumers
Nam-Hyun Um
| Year of publication: |
2014
|
|---|---|
| Authors: | Um, Nam-Hyun |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 4, p. 811-832
|
| Subject: | Werbung | Advertising | Homosexualität | Homosexuality | Markenimage | Brand image | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010467576