Does loyalty make customers blind? : the impact of relationship quality on channel members' attributions and behaviors following negative critical incidents
Year of publication: |
2012
|
---|---|
Authors: | Vidal, David |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 19.2012, 2, p. 97-128
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Verhalten in Organisationen | Organizational behaviour | Strukturgleichungsmodell | Structural equation model | Partielle kleinste Quadrate | Partial least squares |
-
Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit, (2015)
-
Bui Thanh Khoa, (2021)
-
Reversing the dependency-trust relationship in B2C services
Fatima, Johra Kayeser, (2018)
- More ...
-
Analytical pricing for commercial loans
Baumgarten, Jens, (2009)
-
Managing hotels in the downturn : smart revenue growth through pricing optimisation
Butscher, Stephan A., (2009)
-
Boosting lenders' sales performance through peer assessment
Vidal, David, (2009)
- More ...