Lifelong good soldiers of higher education institutions : driving factors and obstructions of alumni loyalty
Year of publication: |
2022
|
---|---|
Authors: | Wu, Shih-Hao ; Huang, Stephen Chi-Tsun ; Tsai, Ching-Yi Daphne |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 16.2022, 2, p. 331-357
|
Subject: | Alumni loyalty | Higher education service | Participation | Relationship marketing | School prestige | Beziehungsmarketing | Hochschule | Higher education institution | Dienstleistungsqualität | Service quality |
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