E-service marketing
Year of publication: |
2014
|
---|---|
Authors: | Ghorbani, Ali ; Kursunluoglu Yarimoglu, Emel |
Published in: |
Marketing in the cyber era : strategies and emerging trends. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4864-3. - 2014, p. 1-8
|
Subject: | Dienstleistungsmarketing | Services marketing | Online-Marketing | Internet marketing | Digitale Dienste | Web-based service | Online-Handel | Online retailing |
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