ECR und Kundenorientierung: Win-win-win-Situation?
Joachim Zentes
| Year of publication: |
1998
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|---|---|
| Authors: | Zentes, Joachim |
| Published in: |
Kundennahe Logistik : wertschöpfend, agil, beziehungsorientiert ; 13. Fachtagung der Deutschen Gesellschaft für Logistik, 16. Juni 1998, Darmstadt. - Berlin : Erich Schmidt, ISBN 3-503-05034-5. - 1998, p. 47-61
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| Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Deutschland | Germany |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | ECR = Efficient Consumer Response |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001324035