Effective brand community management : lessons from customer enthusiasts
Utpal M. Dholakia and Silvia Vianello
| Year of publication: |
2011
|
|---|---|
| Authors: | Dholakia, Utpal M. ; Vianello, Silvia |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 8.2011, 1, p. 7-21
|
| Subject: | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009245008