Effective Brand Community Management : Lessons from Customer Enthusiasts
Year of publication: |
2019
|
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Authors: | Dholakia, Utpal M. |
Other Persons: | Vianello, Silvia (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Brand Management, Vol. VIII, No. 1, pp. 7-21, March 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 20, 2011 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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