Effective sales enablement : achieve sales growth through collaborative sales and marketing

Introduction: sales enablement from a marketer's perspective -- Sales enablement, Da Vinci and the Industrial Revolution -- Fifteen sales trends that matter -- The dilemma for marketing as a sales enablement function -- Branding and messaging also apply to sales -- Key sales enablement ingredients: training, content and coaching -- All marketing leads to sales -- Design and user experience enhance sales success -- When it's time to build your sales enablement team -- It's complicated. blessings and curses of technology -- Action. Action. Action