Effects of destination image and total perceived value on tourists' behavioral intentions : an investigation of domestic festival tourists
Mehmet Oğuzhan Ilban, Mehmet Kaşli, and Muammer Bezirgan
Year of publication: |
2015
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Authors: | Ilban, Mehmet Oğuzhan ; Kaşli, Mehmet ; Bezirgan, Muammer |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 20.2015, 5, p. 499-510
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Subject: | Destination image (DI) | Perceived value (PV) | Intention of revisiting | Word-of-mouth communication | Festival tourism | Tourismus | Tourism | Großveranstaltung | Big event | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Herkunftsbezeichnung | Designation of origin | Destinationsmanagement | Destination management | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Virales Marketing | Viral marketing |
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