The moderating impact of COVID-19 attitudes on customer brand engagement and loyalty
Yanni Ping, Alexander Buoys
| Year of publication: |
2022
|
|---|---|
| Authors: | Ping, Yanni ; Buoys, Alexander |
| Published in: |
Review of business : interdisciplinary journal on risk and society. - New York, NY, ISSN 0034-6454, ZDB-ID 634068-4. - Vol. 42.2022, 1, p. 1-18
|
| Subject: | COVID-19 attitudes | customer engagement | customer loyalty | Net Promoter Score (NPS) | Beziehungsmarketing | Relationship marketing | Coronavirus | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163486