eMarketing eXcellence
Dave Chaffey and P. R. Smith
| Year of publication: |
2008 ; 3rd ed.
|
|---|---|
| Authors: | Chaffey, Dave ; Smith, Paul R. |
| Publisher: |
Amsterdam [u.a.] : Butterworth-Heinemann |
| Subject: | Marketingtheorie | Marketing theory | Online-Marketing | Internet marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 508 S. Ill., graph. Darst. 25cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Previous ed.: 2005 Published in association with the Chartered Institute of Marketing |
| ISBN: | 0-7506-8945-5 ; 978-0-7506-8945-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003686298