Emarketing excellence : planning and optimizing your digital marketing
Dave Chaffey and PR Smith
| Year of publication: |
2013 ; 4. ed.
|
|---|---|
| Authors: | Chaffey, Dave ; Smith, Paul R. |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marketingtheorie | Marketing theory | Online-Marketing | Internet marketing | Telemarketing | Electronic Commerce | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 613 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Orig.-Ausg.: 2001. - Previous ed.: Amsterdam; London: Butterworth-Heinemann, 2008. - Includes bibliographical references and index |
| ISBN: | 978-0-415-53335-5 ; 978-0-415-53337-9 ; 0-415-53335-X ; 0-415-53337-6 ; 978-0-203-08281-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009667694